Program Overview: The Master of Marketing at American Management University is a graduate program designed to prepare students for advanced study and professional practice in marketing. The program emphasizes strategic marketing, consumer insight, digital communication, brand development, and data-informed decision-making in contemporary business environments.

Program Focus:

• Consumer behavior and market insight
• Marketing research and data analysis
• Digital marketing strategy and content development
• Brand management and integrated marketing communications
• Strategic and international marketing decision-making
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Capstone Experience:

• Marketing Strategy Capstone Project: Students complete a marketing capstone project that integrates knowledge gained across the program. The capstone is designed to address a real or hypothetical marketing challenge through research, analysis, and strategic recommendations.
• Optional Thesis Track: A thesis track may be available for students approved to pursue a more research-focused final project.
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Program Outcomes: Graduates are prepared for advanced roles in marketing, branding, digital strategy, communications, and related business functions requiring analytical, strategic, and applied marketing knowledge.

Admission Requirements: Applicants must hold a bachelor’s degree from an appropriately recognized institution or equivalent credential. Prior academic or professional background in marketing, business, communications, or a related field may be beneficial.

Program Duration: The program requires 30 units and is typically completed in 12 to 24 months, depending on the student’s pace of study.