Program Overview:
The Bachelor of Science in Business Administration (BSBA) at American Management University is designed to provide students with a broad foundation in business knowledge and practical skills for organizational, managerial, and professional settings. The program emphasizes leadership, communication, strategic thinking, and applied business learning across core functional areas.

Program Focus:

• • Foundational study in accounting, finance, management, marketing, and operations
  • Development of leadership, communication, and analytical skills
  • Opportunities for specialization in selected business-related areas
  • Preparation for entry-level and emerging leadership roles in a variety of organizational settings

Flexible Specializations: Customize your studies by selecting electives aligned with career aspirations such as:

• Marketing
• Organizational Leadership
• Psychology
• International Business
• Management
• Information Technology
• Sports Management

Global Perspective: Develop an understanding of international business operations, cultural sensitivities, and global market trends.

Capstone Requirement:

• Students complete a capstone course designed to integrate knowledge gained across the program through a business plan, strategic analysis, or other applied final project approved by the instructor.

Program Outcomes:
Graduates are prepared for business, administrative, and supervisory roles requiring foundational knowledge in management, marketing, finance, and organizational operations.

Admission Requirements:
Applicants must hold a high school diploma, equivalent credential, or other qualifying basis for undergraduate admission as determined by the institution.

Program Duration:
The program requires 120 units and is typically completed in 3 to 4 years, depending on transfer credit and pace of study.