Program Overview: The Master of Marketing at American Management University is a 30-credit program designed to prepare graduates for advanced roles in the marketing sector. This comprehensive program combines foundational knowledge in core marketing principles with specialized skills in digital marketing, consumer behavior, and strategic brand management. Students will master the intricacies of market analysis, digital advertising, and global marketing strategies, preparing them to lead effectively in the dynamic world of marketing.
Curriculum Highlights:
Capstone Experience:
Professional Development:
Program Outcomes: Graduates are prepared for a variety of roles within marketing departments, including digital marketing, brand management, and strategic planning positions. They will possess the skills needed to navigate and address the unique challenges and opportunities within the marketing industry effectively.
Admission Requirements: Applicants should have a bachelor’s degree in marketing, business, communications, or a related field. Relevant professional experience in marketing or a closely related area is highly valued during the admissions process.
Program Duration: This program is designed to be completed within one year, offering a quick pathway for professionals to advance their careers in marketing. Flexible study options are available to accommodate both full-time and part-time students, enabling them to maintain professional commitments.
AMU Master of Marketing Curriculum:
Course ID | Course Name | Units |
MKT601 | Consumer Behavior | 3 |
MKT610 | Marketing Research & Data Analysis | 3 |
MKT620 | Digital Marketing Strategy | 3 |
MKT630 | International Marketing Decisions | 3 |
MKT640 | Brand Management | 3 |
MKT650 | Advertising and Integrated Marketing Communications | 3 |
MKT660 | Strategic Marketing Decisions | 3 |
MKT670 | Social Media & Content Marketing | 3 |
MKT680 | Pricing Strategy | 3 |
MKT690 Marketing Capstone 3
Total Credits 30
1-2 Years
Coursework and project paper
Online
$250 per credit hour x 30 = $7,500 for the entire program.